Overview  |   Courses  |   Instructors  |   Advisory Board  |   How to Apply

Program Overview

The 2008-2009 program is underway and is no longer accepting applications Next program starts: Autumn 2009 Details will be posted in Spring Program location: UW Campus, Seattle Sign up to receive e-mail updates >> Contact a program representative >>

This program is designed for professionals with a background in mathematics and quantitative analysis, who are seeking to advance their knowledge and careers in the field of marketing research.

Participants learn how to properly define market opportunities, design market research, construct surveys, do accurate sampling, and complete data analysis using SPSS. The program examines methodologies that are useful for analyzing customer databases and presents models that can be applied in the analysis of marketing problems and the support of marketing decisions. Participants will also be exposed to new developments in online research, web surveys, and data analysis.

In the final course, participants complete an applied market research project using the models and techniques learned. The program is taught and projects are reviewed by marketing faculty members from the UW Foster School of Business.

Contact a Program Representative

For more information about this program, please call 206-685-8936 in the greater Seattle area, or 888-469-6499, or e-mail us.

Related Programs

• Advanced Interactive Marketing (online + classroom combined)
• Marketing Management
• User-Centered Design